The Swell Co-Lab

Traci Jones

Chief Experience Officer

Traci Jones is a seasoned brand and marketing leader with over 20 years of experience developing integrated communications strategies, building brands from the ground up, and leading campaigns that move people to action. She has worked across the public and private sectors, bringing deep experience in both traditional and digital marketing. Throughout her career, Traci has led brand and marketing initiatives for organizations ranging from global corporations like BP to regional agencies like Lake Oswego Parks and Rec. Her work spans brand identity development, campaign strategy, audience segmentation, content creation, and cross-channel activation. At the core of her approach is a belief in designing for real people, leading with empathy and delivering with clarity. She is known for her ability to lead multidisciplinary teams, manage complex stakeholder dynamics, and facilitate inclusive, productive conversations. Traci regularly designs and leads workshops, bringing structure and clarity to projects that require alignment, engagement, and cross-functional input. She creates space for honest conversations helping diverse groups co-create strategies that reflect shared goals. Her ability to bridge strategy and public engagement makes her uniquely effective in delivering campaigns that are both strategic and deeply human.