YPR Canada

YPR is a PR marketing firm founded by Yanik Deschenes that helps B2B and B2C organizations increase their credibility, visibility, and influence within their relevant communities. We design and execute integrated communication strategies that generate word-of-mouth, both online and offline. Our specialty: creating authentic stories that drive engagement, conversation, and loyalty. We know how to distribute these stories through the right channels: artificial intelligence, media, social networks, conversation platforms like Reddit, as well as events and on-the-ground activations. Our actions are aimed at measurable results in the short, medium, and long term. To achieve this, we have developed several proprietary tools (IP) that allow us to quantify the impact of our strategies. Our team is based in Montreal, Toronto, and New York.