Traction was founded as an agency in 2001. We did some great work, hired amazing people, and partnered with incredible brands. However, we noticed a shift in the market as clients began taking work in-house for speed and efficiency. In response, we transformed our approach to balance client needs with the desires of our talent. Our focus is on generating business outcomes through a growth mindset, brand-side experience, and a uniquely collaborative environment. We invest in talent to ensure that our clients receive the best service possible, leveraging innovation to futureproof their marketing strategies.