Someoddpilot

As a multidisciplinary independent creative agency, we hone in on what makes a brand amazing, and then refine, glorify and exemplify everything it can be. We call it Brand Transformation™. Born as a record label, we understand how to create wonder & meaning for brands. We cut our teeth in the indie world: brand and creative work for Pitchfork, Lollapalooza, bands, music venues, record labels and influential voices in underground culture, where audiences can smell bullshit a mile away. We’ve channeled that sensibility into building new and legacy brands the world over, helping them find their value, voice and identity through foundational branding, campaigns and strategic resets.