For over 20 years, we've helped hungry challengers take the throne. From launching Mike's Hard Lemonade and inventing a category, to turning Popeyes Canada from an underdog into a national king, to hijacking the Olympics and taking Canon past Nikon on the world stage. If you're done competing for attention and ready to dominate your category — we're ready to crown you. Bob Froese, the Founder, has worked at the intersection of brand strategy and creativity, helping ambitious companies carve out positions powerful enough to reshape their categories.