Scratch & Peck Feeds Brand Design, Packaging, & Website Work - Murmur Creative
- Client:
- Scratch & Peck Feeds
- Industry:
- E-Commerce
About this Project
Murmur Creative transformed Scratch & Peck Feeds with a new brand identity that reflects their growth from a backyard feed shop to a leader in the animal feed industry. The project involved creating a brand foundation rooted in company values, developing a mascot logo named 'Mona', and redesigning packaging for better differentiation and appeal. Additionally, a custom eCommerce system was built to enhance customer experience and functionality.
The Challenge
Scratch & Peck Feeds sought a new brand identity that would reflect their rapid growth and help consumers differentiate between their products.
Results
The project successfully established a cohesive brand identity and improved packaging design, making it easier for consumers to recognize Scratch & Peck products. The new eCommerce system enhanced customer engagement and functionality.