
Sid Lee

Sid Lee
We break the ordinary.
Since our inception in 1993, we've broken the ordinary, rethinking how brands connect at the intersection of craft, culture, and innovation. We don’t follow change, we shape it. By challenging what’s expected, we create work that defines what’s next not just for brands, but for the world they move in. Our team of architects and interior designers creates spaces that build brands, literally. From California to Japan, we’ve made a name for ourselves based on our user-centric approach, and our ability to transform retail spaces into experiential hubs by incorporating technology and communications into the design process. We believe in the power of collaboration to overcome challenges and that creativity has the power to move the economy and society forward.
