Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond. Our hands-on creative studio unites the power of story, strategic thinking, and design to build brands people connect with and actually care about. We believe a brand should feel like something, not just look like something, guiding us to dig for the truth behind a business and shape that story into an identity that feels inevitable.