At this Portland SEO company, we know a strong online presence can give an edge over the competition. Search Engine Optimization (SEO) is the process of optimizing a website to increase traffic organically. When someone searches the internet for something, the search engine (Google) returns pages it feels are the most relevant to the search query. The first search results page of a query will receive 91% of all the traffic. This means that if your site is not on the first page, it is not likely to be seen. Developing high search engine rankings can dramatically increase the traffic on your site. Combining good onsite structure with effective SEO practices will increase your contacts, sign-ups, and sales. Choosing the right keywords is crucial, as they should have a high monthly search volume and not be too difficult to rank for. A Portland SEO professional can assist you in selecting the best keywords for your online business, ensuring that your website is optimized for high ranking positions on search engine results pages.